Launched in 2009, ecru has established itself as a leading fashion destination for stylish women seeking elevated wardrobe staples.

Our goal is to inspire woman with beautiful, functional fashion for wherever life takes her.

Our priorities are fabric, fit, details and that special spark that makes our clients reach for their favorite ecru pieces, time and again. We aim for ecru devotees to move effortlessly from the office to dinner, from the weekend to vacation in sophisticated style.